Our Story

In the heart of the Midwest, hardworking cowboys and cowgirls still saddle up everyday and work the land. We're proud of our western roots and the humble people who call the Nebraska Sandhills home. Since 1959, three generations of the McBride family have offered a variety of western goods and apparel along with good, old fashioned customer service.

Today, we still proudly cater to the hardworking people who live and work in the heart of America through our Main Street store full of cowboy boots, jeans and a little bit of everything else! If you stop in, you might catch Joe playing a tune on the guitar or custom shaping a hat. From the original tin ceiling and wood floors to the exceptional service, we're proud to be a little old school.

Our website showcases some of our favorite products that are a little western, sometimes out of the box and totally unique! But if you're looking to step back in time and shop where the real cowboys shop, come see us in person!

Back to Our Roots: Unique, Quality Apparel & Footwear


Something for the guys! We've selected some of our favorite products for...